Health and Environment "New Life Products" Introduced at China

On November 8, 2011, Sharp (China) Investment Co., Ltd. (SCIC) held a press event in Shanghai to announce new health and environment related products. A new lineup of products with Sharp's one-of-a-kind air purifying plasmacluster technology was introduced.

A new lineup of air purifiers, air conditioners, refrigerators and washing machines (4 categories / 10 models) equipped with plasmacluster^*1 technology were introduced, all unified in monotone color and design.
Targeting the 'generation after 80s' ^*2, who are inspired by up-to-date technology and new designs and also highly aware of health and environment, these products will be introduced as "New Life Products," proposing a new lifestlye with plasmacluster in a simple and modern style.

Nobuyuki Sugano, SCIC Chairman and President; Director and Senior Executive Managing Officer; and Group General Manager, China Group, Sharp Corporation, explained Sharp plans to expand health and enviroment business in China to develop as its third major business, following LCD TVs and information-communications.
Also, Moriyuki Okada, Executive Managing Officer, Group General Manager, Health and Environment Systems Group, explained Sharp's health and environment related business, and Yutaka Asano, SCIC Vice President, explained the benefits of plasmacluster technology and introduced the new product lineup.

Also, as a surprise guest, Mr. Donnie Yen, the international action star, appeared at the event.
While Donnie Yen plays tough roles on the screen, he is also known to be a family man in his private life.
This image of protecting the family matched the image that Sharp intends to build with its plasmacluster-equipped products, leading to his assignment as the image character of Sharp's health and environment business together with his wife.