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World Topics

Sharp Holds Pre-IFA 2011 Press Conference

Sharp held a press conference on September 1, 2011 at Berlin, Germany, one day before IFA 2011 (September 2 to 7), a world-class digital consumer electronics fair.

Paul Molyneux, COO of Sharp Electronics Europe Group, opened by discussing Sharp's sponsorship agreement to become a top partner of the Union of European Football Associations (UEFA), and how it has contributed to the development of Sharp's LCD TVs for a larger size, faster response, and higher energy efficiencies to meet the demands to enjoy watching football on TV.

Paul Molyneux, COO of Sharp Electronics Europe Group

Sharp exhibits various types of displays, ranging from large-size exhibits such as the World's first*1 85-inch LCD compatible with Super Hi-Vision and 70-inch/60-inch large size LCD TVs and Information Display exhibits, to LCD TVs with a wireless setup that enables a more free style watching TV.

Sharp Booth

Sharp Booth

Scenes from the IFA 2011 Exhibit

AQUOS Quattron*2 3D LCD TV Lineup

AQUOS wireless lifestyle display

85-inch LCD compatible with Super Hi-Vision

AQUOS wireless demonstration

Information Display Multi-System

70-inch LCD TV

Overview of the Sharp Booth

  • *1 As of May 19, 2011, for direct-view displays compatible with Super Hi-Vision.
  • *2 Quattron is a combination of the word "quattro" meaning "four" in Italian, and the word "electron" in English. The use of four primary colors is a concept designed for LCDs, and differs from the conventional three-primary-color concept of light and color.

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