Super Mobile LCD Eliminated the Need for a Backlight

While conventional transmissive LCDs used a backlight to make the display visible, the effects of sunlight made them rather difficult to see outdoors. And achieving a full-color display with conventional reflective displays was difficult. Sharp's Super Mobile LCD, however, didn't need a backlight and was perfect for outdoor use. In fact, the brighter the ambient light, the easier it was to see. With about one seventh the power consumption, one third the thickness, and about one half the weight of previous displays, it was the ideal LCD for mobile equipment.