Sharp Corporation will introduce into the Japanese market nine new models in the AQUOS D Series of LCD TVs (in 42V-, 37V- and 32V-inch*¹ sizes) in three distinctive color variations. All models feature Smooth Image Quality that renders color gradations with subtle detail and a feeling of depth, and a Side-Port Bass Reflex Speaker System that delivers impressive bass notes.

The market for flat-panel TVs in Japan has entered a period of full-fledged growth, with the penetration rate for sets capable of receiving terrestrial digital signals now exceeding 40%. Demand for larger screen sizes with higher picture quality and better sound is increasing, not only for sets intended for the living room, but also for second TV sets to be used as personal TVs in bedrooms and private spaces.

In addition to three distinctive color options in black, white and red, this AQUOS D Series offers a compact design featuring a thin profile, light weight, and narrow bezel frame. Even the large models realize a small footprint combined with a sleek, stylish appearance that is ideal for use in personal settings such as private spaces and bedrooms.

These D Series models also deliver Smooth Image Quality by reproducing subtle color gradations with rich detail and a powerful feeling of depth based on a TV contrast*² of 15,000:1 and 12-bit BDE*³ color value rendering. This feature increases the perceived contrast by optimally controlling the backlight brightness and the aperture ratio of the LCD panel to match the video scene being shown, and uses proprietary brightness level control circuitry to reproduce subtle changes in color values (color gradations) for a smooth, natural-looking picture.

In addition, a Side-Port Bass Reflex speaker system that provides impressive deep bass notes coupled with Sharp's proprietary 1-Bit Digital Amplifier enables these models to deliver high-quality audio, with clear, natural sound. Plus, all models support AQUOS Familink*⁴, an advanced interface that enables the viewer to comfortably and easily operate an AQUOS Blu-ray Disc Player, AQUOS HD Recorder, and AQUOS Audio System connected to the AQUOS TV.

Product name	Terrestrial/BS/CS110°Digital High-Definition LCD TV
Nickname
Model name	LC-42DS5-B	LC-42DS5-W	LC-42DS5-R	LC-37DS5-B	LC-37DS5-W	LC-37DS5-R	LC-32DS5-B	LC-32DS5-W	LC-32DS5-R
Color	Black	White	Red	Black	White	Red	Black	White	Red
Dot count (HxV)	Full-Spec HD TV (Hi-Vision) (1,920 x 1,080)
Design Type	Bottom-speaker design
Suggested retail price	Open
Date of introduction in Japan	July 10, 2008
Monthly initial production	15,000 units			25,000 units			15,000 units

1.		Three distinctive color options, plus larger screen sizes and a small footprint combined with a sleek, stylish appearance.
2.		TV contrast*2 of 15,000:1 and 12-bit BDE*3 color value rendering delivers Smooth Image Quality, based on the latest in advanced LCD technology.
3.		Side-Port Bass Reflex Speaker system plus a 1-Bit Digital Amplifier delivers clear, natural high quality sound.
4.		All models support AQUOS Familink*4 that enables simple, easy operation of a connected AQUOS Blu-ray Disc Player.

http://www.sharp.co.jp/support/aquos/index.html (available only in Japanese)