Sharp Corporation will establish Sharp Electronics (Vietnam) Company Limited, a sales subsidiary for consumer electronics and office equipment in Ho Chi Minh City, Vietnam.
The new sales subsidiary will start operations on July 1, 2009.

Sharp has already been operating in the Vietnamese market in collaboration with Mitsui & Co., Ltd., but now that a government policy initiated in January 2009 to open up the country to foreign companies is driving liberalization of the market, Sharp will establish its own subsidiary for consumer electronics and office equipment to achieve greater business expansion.

With economic development in Vietnam spurring domestic consumption and giving rise to new wealthy and middle classes in urban areas, the country’s consumer electronics market is poised to continue growing. Sharp is working to expand business, improve after-sales service for end-users, and enhance brand value with this new subsidiary.