At the end of February 2013, Sharp Appliances (Thailand) Ltd. (SATL)—Sharp Corporation's subsidiary in Thailand for the production and sale of home appliances—reached the cumulative production total of 10 million refrigerator units.
SATL started production of refrigerators for the Thai market in May 1988, with an annual capacity of 30,000 units. It has since grown into a major manufacturing base that exports to approximately 100 countries, with a focus on emerging markets in ASEAN. Other export destinations include China, Japan, and countries in the Middle East, Oceania, Europe, and the Americas. SATL's current annual capacity is 1.5 million units.
Today, SATL has a broad product lineup with refrigerators ranging from small direct-cooling, single-door models to ultra-large fan-cooling, four-door models. In March 2013, to mark the 10-million-unit milestone, SATL will introduce a two-door, bottom-freezer model with Sharp's unique dual-swing door—the first such model developed for ASEAN markets.
SATL is striving to improve the efficiency of its production system for the global market, especially for ASEAN countries where demand for home appliances is expected to increase. Also, the company is making further efforts to supply products that better suit the lifestyles of each destination country.
Overview of SATL
| Name |
Sharp Appliances (Thailand) Ltd. (SATL) |
| Location |
Bangpakong, Chachoengsao, Thailand |
| President |
Takashi Suzuki |
| Established |
January 1987 |
| Capital |
948,650,000 Thai baht (wholly-owned Sharp subsidiary) |
| Employees |
Approximately 2,300 |
| Main business |
Manufacture and sale of refrigerators, air conditioners, washing machines, microwave ovens, air purifiers, rice cookers, ion generators, etc. |