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World Topics

Sharp Holds Conference Introducing Marketing Activities in Asia

Deputy CEO for Asia, Middle East, and Africa;
General Manager,
Sales & Marketing for Asia-Pacific,
Akira Atarashi

A scene from the conference

On July 15, 2014, Sharp held a conference introducing its marketing activities in Asia to media members.

Akira Atarashi, Deputy CEO for Asia, Middle East, and Africa; General Manager, Sales & Marketing for Asia-Pacific, introduced the developments of Sharp's featured marketing methods into the Asian region centering our ASEAN sales bases.

Establishment of Asia ATOM Control Department*
Sharp established its Asia ATOM Control Department in July 2014, inheriting the sales methods of the "ATOM" marketing force established in Japan from 50 years ago. The Asia ATOM Control Dept. enforces personnel training and sales techniques, while developing unique locally adapting sales activities with customers first to expand sales in the region.

*ATOM: Attack Team of Market

Development of GOTEN / KOTEN activities
Sharp has conducted GOTEN events involving retailers in the town and KOTEN events with individual retailers from 2012 in Asia. Hereon, Sharp will further enforce such activities to connect these more directly to actual sales by further collaborating with local retailers.

Strengthening of Sales Network
Based on the "Kizuna Club" strategy started in Indonesia, where selected retailers were targeted for retention, Sharp will develop this strategy to each country in Asia to strengthen support to selected retailers and create a place for transaction among such retailers, leading to a stronger bond between Sharp and such retailers to form a more powerful sales network in region.

Sharp will utilize these unique marketing methods in order to develop business in Asia where healthy demands for home appliances are continuing to grow.

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