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Sharp Introduces LX Series of LED AQUOS

On September 29, 2009, Sharp Corporation introduced the new LX Series of LED AQUOS LCD TVs at a press conference in Tokyo.

Coming on the verge of 2010, the 10th anniversary of the first AQUOS LCD TVs, this series employs a newly developed LCD panel and LED backlight system. The LX Series will come in four models available from November 10, 2009.

The LX Series achieves improved image quality (TV contrast*1 of 2,000,000:1), thanks to a new LCD panel that incorporates Sharp's newly developed UV2A*2 photo-alignment technology and an LED backlight. This combination also gives the LX Series high energy efficiency that results in the industry's lowest level of energy consumption*3.

A scene from the Tokyo press conference

Masafumi Matsumoto, Executive Vice President, introduces the LED AQUOS

Tsuneo Nakamura, Executive Officer and Group General Manager of the Audio-Visual Systems Group, explains the features of LED AQUOS

LED AQUOS LX Series lineup (LC-60LX1/52LX1/46LX1/40LX1)

An evolution in LCD technology—Sharp's newly developed next-generation LCD panel

An evolution in image quality—AQUOS High-Picture Quality Master Engine and Preferred Image Sensor

LED backlight system

A crowd of journalists gathers at the venue

  • *1 The maximum contrast level a TV set is capable of achieving (the ratio of maximum screen brightness for an all-white signal to the minimum screen brightness with an all-black signal; in this case, 2,000,000:1 with AV position set to "Dynamic").
  • *2 Abbreviation of Ultraviolet-induced Multi-domain Vertical Alignment.
  • *3 As of September 29, 2009. Though the LX Series is exempt from Japan's Law Concerning the Rational Use of Energy, a comparison was made using measurements for annual power consumption, compliant with the Law Concerning the Rational Use of Energy, under standard conditions with AV position switch set to "Standard."

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