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World Topics

Sharp Announces ASEAN Business Strategy

On March 15, 2012, Sharp Corporation held a press conference to announce its ASEAN business strategy.

Noboru Fujimoto, Executive Managing Officer, Group General Manager, ASEAN Group,
Sharp Corporation; Chairman, Sharp Electronics (Malaysia) Sdn. Bhd.

Noboru Fujimoto, Executive Managing Officer, explained Sharp's business strategy in the ASEAN region together with the new plan for building a plant in Indonesia.
Amid further economic growth, Indonesia is expected to see booming demand for consumer electronics. To meet this demand, SEID will build a plant for manufacturing refrigerators and washing machines. Slated to begin operations during 2013, this production facility will be one of the largest of its kind in Indonesia.

Also introduced during the conference were plans for campaigns and social action programs in the ASEAN region to commemorate Sharp Corporation’s 100th anniversary in September of this year.

A scene from the press event

SEID President Fumihiro Irie also made the announcement regarding the new plant in Indonesia on the same day.

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